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Alex Adekunle
Advisory — Work with Alex Adekunle
Selective · Remote or in person

Tell me what youare trying to achieve.

Not what you think you need built. Those two are almost never the same sentence, and the gap between them is where the useful part of the conversation happens.

Start a conversationDelivery runs through Vavinix ↗

01 — Scope tiers

Four engagements.Different weights.

Commitment and cadence update below
Tier 01Most requested

Positioning & strategy sprint

The uncomfortable second conversation, run deliberately. What the business is trying to achieve, who has to be convinced, and what is currently getting in the way.

  • Positioning and message architecture
  • Audience, objection and evidence map
  • Site or product structure recommendation
  • A written brief the build can actually use

Typically 2 to 3 weeks · fixed scope

Tier 02Via Vavinix

Design, build & care

Websites, digital brands and working systems. Design and development, digital branding, SEO and AI search optimisation, and care plans for the sites we build.

  • Web design and development
  • Digital branding
  • SEO and AI search optimisation
  • Care plan after launch

Project length by scope · milestone billing

Tier 03Ongoing

Founder advisory

A standing second opinion for founders holding both sides of the screen: product direction, technical judgement, and the business model sitting underneath it.

  • Monthly working sessions
  • Roadmap and prioritisation review
  • Hiring and delivery structure
  • Async access between sessions

Available as a one-off working session

Tier 04Rooms & stages

Speaking & workshops

Technology, entrepreneurship, leadership, digital opportunity and what building actually looks like on a Tuesday. Conferences, universities, corporate events, workshops and podcasts.

  • Keynote or fireside
  • Team or cohort workshop
  • Podcast and interview appearances
  • In person or remote

By date

What lands in your hands

Fixed scope · defined end

Deliverables, ownership and timing by engagement
EngagementDeliverableWho runs itTiming
Positioning sprintPositioning, message architecture, objection map, written briefAlex, direct2 to 3 weeks
Design, build & careWebsite or product build, digital branding, SEO and AI search, care planVavinix team, Alex leadingBy scope
Founder advisoryWorking sessions, roadmap review, hiring and delivery structure, async accessAlex, directSingle session
Speaking & workshopsKeynote, fireside, team or cohort workshop, podcast appearanceAlex, in person or remoteBy date

Fixed scope suits a defined problem with an end state: a launch, a reposition, a rebuild. You get the brief, the build and the handover.

02 — Process

How the workactually runs.

An idea becomes a strategy. A strategy becomes a product. A product becomes a business. And a business, if you build it properly, becomes something that creates value without you standing over it.

01 — The uncomfortable second conversation
Ask a business what it wants and you get a list of pages. Ask what it is trying to achieve and who has to be convinced and what is currently getting in the way, and you usually find the website was the third most important thing on the list. Week one is that conversation, on purpose, before anything is scoped.
02 — Structure
Taking something that exists only in someone’s head and giving it edges. Positioning, message architecture and the shape of the thing, written down in a brief precise enough that a build team can disagree with it.
03 — Build
Delivery runs through Vavinix: design, development, branding and search, with a team covering creative, design, project management, growth and client support. Server-rendered HTML, real performance budgets, schema that validates clean.
04 — Stay on
A website is not a delivery, it is a thing that has to survive contact with a business that keeps changing. Care plans exist because the version that shipped is never the version that matters in year two.
01
Conversation
2—3
Weeks to brief
04
Countries served
∞
Care plan

03 — Fit

Who this is for,and who it is not.

A meeting table still life: a document face down, a fountain pen, folded glasses, black coffee

A good fit

  • You want someone who will push back on the brief before agreeing to it.
  • You are building a business, not ordering a deliverable.
  • You would rather hear the objection now than discover it in month four.

Not a fit

  • You want an order-taker with a template and a two-day turnaround.
  • The decision is already made and the brief is closed.

Most failure is not caused by doing the wrong thing. It is caused by doing nine things, all of them reasonably well.

Tell me what you are building